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Event Details
Presented by:
Get inspired, before work.
May 10, 2013, 8:30-10:00am
63 Melcher Street, Boston
Our May presenter is Michael Hendrix of IDEO.
Free tickets will be available Monday, May 6th, starting at 7:00 AM.
Michael Hendrix, a Creative Director and an Associate Partner at IDEO, leads the Boston studio. The global design firm takes a human-centered, design-based approach to helping start-ups and Fortune 500′s create new businesses, services, products and experiences. Michael’s project contributions at IDEO have ranged from counter-culture apparel to pharmaceutical drugs to meat snacks to luxury goods. He’s an AIGA Fellow and a Southerner.
The Science of Creativity. Scientists are discovering truth in metaphors. Quips like, “that’s over my head”, “her looks could kill” or “he’s cold-hearted” actually reveal connections between our physical senses and our emotional experiences. Designers regularly use this language to talk about our work, but it is only recently that we’ve discovered these aren’t subjective descriptions about what we make. They reveal deep seated human truths that become actionable design principles.
Drawing on recent university studies, real world examples and IDEO’s portfolio, Michael will share his thoughts on this emerging science and how it can help designers reignite their intuition and creativity in the practice of design.
Sponsored by:
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CreativeMornings is a monthly morning gathering for creative types. Each event includes a 20 minute lecture, followed by a 20 minute group discussion. The gathering begins at 8:30am with the topic presentation starting at 9:00am and everyone taking off for work at 10am. CreativeMornings are free of charge!
There are chapters around the world including Zurich, LosAngeles, NewYork, San Francisco and now Boston! Follow us on Twitter (@Boston_CM) to be among the first to hear about upcoming events. Missed a previous event? Want to check out what chapters in other cities are up to? Videos are available oncreativemornings.com.
Attendee List
Sort by: Date | First Name | Last Name
When & Where
Factory 63
63 Melcher St
Boston,
MA 02210
Friday, May 10, 2013 from 8:30 AM to 10:00 AM (EDT)
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